Do you want to see the Facebook ad that has directly gotten 6-figures-plus roofing jobs in less than 30 days and gets new roofing jobs consistently every month?
Well, if you’re a roofer or general contractor and want to know the algorithm behind it all, look no further. We want to provide you with the psychology behind ads and why good ads work at getting leads every week that turn into jobs!
What’s in an Ad.
It’s better to look at an ad by its different components rather than regard it as one “thing” that either works or doesn’t. By breaking it down, we can see the different cogs in the system that boost the ad’s overall performance.
1.The call-out.
This part of the ad is meant to speak out to your target market. For example, if you want to call out homeowners in particular (not just someone renting), you’d say “Hey homeowners!”
Then, by saying something along the lines of “Are you worried that hail or age has damaged your roof?”, the ad incites fear or worry and also addresses a real problem. This draws in the ideal prospect by catching their attention.
2. The attention grabber.
Next, we craft a line that shows exactly what your drone can do for your company. Having a drone makes you seem cutting edge while also positioning you ahead of the competition. Basically, you’re already looking better than the rest of the field, and your prospect loves to see that.
Now your ad is cookin’.
The drone footage then directly raises interest and increases engagement for the ad, which further expands the ad’s reach. More and more people will see it who are in your ideal target market for LESS cost.
All that needs to happen from here is for the prospect to click “Get offer” on the ad and they’re sent to a well-crafted landing page.
Sticking the Landing.
Once the prospect is on your landing page, they should see clear, effective design. Basically, nothing should be over-the-top and in your face. By keeping the landing page to a simple and professional look, they’re much more likely to do exactly what it is they need to do: claim the offer by giving you their information.
1.The information fields.
Your prospect shouldn’t have to question where they’re putting in their name, email, and phone information to claim the offer. Have this simplified and right up front.
2. The video.
Having a high-quality video of you, your spokesman, or sales representative will help to build trust in your company. It doesn’t need to be any longer than 2 minutes in length, but it’ll drastically increase the conversions on the landing page itself.
3. The social proof.
If you have any testimonials or more videos of your business, put them at the bottom of the landing page. This further serves to show you are legit, can be trusted, and have professional experience.
If you follow the formula we’ve crafted and perfected, you’ll start seeing VERY high conversion rates on your landing pages. Why would you ever go back to your old ways if this enabled you to reduce overall lead costs and increase the quality of your leads at the same time?
So, go out there and focus on creating some quality Facebook ads and landing pages to see your numbers skyrocket. Or you can let us handle creating and managing the perfectly tailored ad to your company, just like we have already for one client who has made over $90,000 in new jobs through one of these campaigns in just 30 days.
All you have to do is click below to schedule an appointment!
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